Segment & Conquer: The Whats, Whys, and Hows of Audience Segmentation
Audience segmentation makes your audience database much more manageable, your outreach more personalised, and your product more relatable.
SaaS Marketing in 2021: Dos and Don'ts
This post is written by the guest author, Travis Jamison. Travis Jamison is an entrepreneur, searc…
Email Marketing Police: Who Can We Send Email Campaigns to?
Email marketing is a powerful strategy to boost your business’ performance. However, with great power comes great responsibility.
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Winner Winner Chicken Dinner: How Email Marketing Gamification Can Help Your Business Win
Email marketing gamification is one of the hottest trending email marketing techniques.
You’ve Got Mail: How to Build an Email List From Scratch
Email marketing campaigns have a mindblowing return on investment; the largest out of all the digital marketing channels.
6 Psychological Tricks You Need To Use For Interactive Marketing
This post is written by the guest author Shreya Sinha. Shreya Sinha is a full-time content mar…
Beginners Guide to YouTube SEO
On average, people spend around a year and ten months watching videos on YouTube in a life…
What Is Social CRM and Why Does Everyone Need It?
Customer relationship management has been a trend endorsed by businesses of all calibres f…
What Is Drip Marketing? [Beginners Guide]
Hey, you down to Netflix and Chill?👀 This phrase first appeared in 2014 and has since ear…
Top 5 Email Marketing Books You Must Read
Good news, fellow marketer, almost every user of the internet has an email address. So, potentially,…
How to Write a Video Script That Engages Your Audience
Before he read a script, Joaquin Phoenix was actually called Joaquin Bottom. A good script can chang…
How Businesses Are Improving Sales and Customer Support with Live Chat
This post is written by the guest author, Srushti Shah. Srushti is an ambitious and passionat…
Pitch Perfect: Hit the High Notes with Your Media Pitch
As a public relations manager, there’s no tougher audience than a journalist.That could be it; the e…
Absolutely Everything You Need to Know About Email Marketing [+ Templates]
Full inboxes; unopened emails. Maybe you’ve heard the whispers, but is email marketing really dea…
Conflict, Context, Continuity: The 3 Core Elements of Successful Storytelling
Once upon a time there was no brand storytelling. Everything was so plastic, fake, and sterile. Noth…
Maintaining A Consistent Customer Base: How to Reduce Crisis-Driven Product Churn
If you run a business, you’ve probably been going through it a bit recently. The pandemic has turned…
5 Steps to Sync Sales and Marketing Teams
According to research conducted by Aberdeen, properly coordinated sales and marketing teams show a 4…
10 Best Practices for Outstanding Email Marketing Results
There’s been a lot of talks lately that email marketing is either dead or dying. It seems that we no…
