Email Marketing Guide

Send your next email campaign with impressive results

You may keep sending tons of email campaigns crafting those texts and painting buttons in the email layout, yet generating no sales. Try to spin it all around and approach the email campaign creation process complexly. Adjust the technical side of your email to pass through the spam filters, add the right amount of interactive content, and measure proper metrics to know what exactly needs improvement. Read our guide to find out how to do all of that.

What’s inside?

Steps to build an email list from scratch

Every email campaign starts with a list of people who receive it. We cover the most effective ways of building your email list from scratch.

Email subject lines tips

An email gets opened based on its subject line. It’s one of the shortest elements of the email, however, the toughest one to create. We give you the tips in the guide.

The technical side of email marketing

Your emails will have the highest level of deliverability as we cover most of the email features that trigger spam filters.

Instruction on how to send mass emails from Gmail

Check out how to label your contacts, unite them into groups and fire out a templated email campaign. For free, using native Gmail functionality.

Here’s what you’ll know after reading

Email marketing requires a lot of dedication, time and effort. But it pays off well, if you manage to tame it.

How to segment your audience

If you want to get the most out of your mailing list and ensure the highest ROI for your email campaigns, you have to personalise the experience for every subscriber. Sending one email to the whole list won’t earn you a dollar. Depending on the data you have, you can choose different parameters and models to base segmentation on — we give you the list to choose from.

How to comply with GDPR Policy

The GDPR covers six legal bases with a wide range of aspects related to the users’ digital privacy from the EU. Although it seems like a lot of things to adjust, you shouldn’t fight against the GDPR. Obeying the rules will both save you from massive fines and improve the quality of your mailing list. We describe the details of the policy in the guide.

Email colours to use to impact its performance

When designing your email templates, you need to pay close attention to the colours you use. They have an underlying psychological meaning that can have a significant impact on the results of your campaign. Before you commit to a colour, you need to make sure that you know all the implications it holds.