A while back, Weemaes Glas team used Google Drive as their customer database — they created folders and stored all the files in there. However, as the company grew bigger, so did the number of clients along with the communication history, making Google Drive capabilities insufficient for effective customer management. It was the point when the team realized they needed a fully featured CRM.
NetHunt was evaluated among several other CRM systems for small business, but what the team disliked about them is having several tabs open with the CRM and Gmail being not connected. NetHunt, on the contrary, was the CRM built inside Gmail and not only connected to it, but basically melted with their favourite email client.